Sources and notesCog & Cuppa →

Introducing STORY: A Method for Turning Analysis into Action

7 May 2026 · Read the essay →

The outside claims this piece leans on, and where they come from. Each note says what the source looked at, so you can judge how far it stretches.

  1. The same numbers, framed differently, produce different responses

    Tversky A, Kahneman D. The framing of decisions and the psychology of choice. Science 1981;211(4481):453–458

    Hypothetical choice problems given to US and Canadian students, 1981.

  2. We do not respond to data alone; we respond to narrative

    Small DA, Loewenstein G, Slovic P. Sympathy and callousness. Organizational Behavior and Human Decision Processes 2007;102(2):143–153; Green MC, Brock TC. The role of transportation in the persuasiveness of public narratives. JPSP 2000;79(5):701–721

    US lab experiments on charitable giving (identifiable vs statistical victims) and on narrative persuasion, 2000–2007.